Let me ask you a few questions...
- Have you ever been on a website that loads so slowly, that you give up and just go somewhere else?
- Have you ever been annoyed by ads that seem to follow you around as you navigate the web?
- Have you ever tried to open a website on your smartphone, only to give up because it either did not work, was unreadable, or so slow on a cellular connection that you decided to go another way?
The truth is, that there is a lot more to building a website than layout, pictures and text.